Case Study: A Beloved Brand Goes Direct-to-Consumer

The Story

With a 75-year history and a loyal following, Caspari knew that they needed to reach their consumers wherever they were shopping. Faced with a changing retail marketplace but an unchanging love for small, boutique businesses & shops, Caspari’s leadership sought to build a sustainable DTC eCommerce channel that supported, not threatened, their wholesale customers. Eschewing promotions in favor of building brand awareness, value, and education, Caspari bet on an eCommerce model that would provide holistic growth not only for their site but also for the shops and websites of their wholesale customers.

Through a major website re-build, exciting new product photography, an email program built from the ground up, and strategies to create and manage product data, we were able to see Caspari’s dreams realized, while also providing profitable revenue growth each year.

A Caspari Case Study: DTC eCommerce Growth

Solutions & Services

  • DTC eCommerce Management & Strategy
  • Magento 2x-to-Shopify Plus Migration
  • Two Shopify Plus B2B Website Launches
  • Email Marketing Strategy & Design for DTC and B2B Lists
  • Product Silo & Styled Photography
  • Content Creation and Product Information Database Build
  • DTC Warehouse Launch with Multi-Channel Order Management System


  • 4x topline revenue increase in 3 years, all through profitable, sustainable growth.
  • 5x followers on social media.
  • 47% increase in on-site conversion rate, post-website-redesign.
  • A decreased bounce rate, higher average order value, longer time spent on site, and improvement in many other key metrics.
  • Email marketing is now the second-highest performing marketing channel.
  • Post-photography implementation, select product vertical sales increased by up to 2x year-over-year.
  • Internal order processing efficiency, speed, and capacity grew.
  • Improved organic search rankings for competitive keywords.
  • Customer brand awareness, engagement & loyalty increased through storytelling, education, and outreach.

Key Technology

Tools We Used: Caspari Case Study

Why choose BrightStar?

We grow small businesses.

We’re a lightweight team that believes in bringing a high-quality agency approach at a more budget-friendly investment. We know that small & growing businesses need to achieve profitable, sustainable growth through smart marketing & design.

We’ve got targeted experience.

We love small businesses and we love eCommerce. And our experience shows that! We’ve worked with a range of brands, from those just launching their first website to multimillion-dollar brands seeking new revenue opportunities.

We deliver profitable results.

With every initiative we begin, our team asks: what’s the return going to be for this project for our client? We believe in ROI-focused eCommerce and email strategies that bring in new & profitable revenue for our clients.

Projects we can help with:

  • Full-service day-to-day eCommerce management
  • Website design evaluation & conversion rate optimization
  • Migration to Shopify or Shopify Plus
  • Product catalog updates & navigation reorganization
  • Migration to Klaviyo with automated email flow implementation
  • Hero banner photography for web, email & social media
  • Shopify custom theme updates or app installations
  • Shopify Plus script creation & implementation
  • New product photography on white
  • Email template design updates
  • Product information management strategy
  • Email list clean up & maintenance
  • A/B testing for your website or email marketing
  • Marketing calendar creation & management
  • Social media posting & integration with your eCommerce platform
  • Magento site updates, imports, reporting & more
  • Google Analytics set-up, review & analysis
  • Facebook & Instagram advertising set-up
  • Google Shopping feed creation & integration
  • …and more!

Let’s start growing your brand together today!

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