We believe in small businesses and the power of eCommerce. But we also know that scaling a growing online business can be tough and costly. We’re a lightweight team of eCommerce experts who offer tip-to-tail services to grow your revenue profitably.
eCommerce Strategy & Management
- B2C, B2B, and DTC eCommerce Consulting
- Website Builds and Platform Migrations (specializing in Magento-to-Shopify moves)
- Brand Building and Logo Design
- Shopify & Shopify Plus Development and Management
Email Marketing Strategy & Design
- Email & Email Template Design
- Listing Building Strategy
- Email Calendar Planning
- Promotions Strategy & Discount Code Management
- List Segmentation and Maintenance
- Automated Emails & Targeted Flows
- Email Service Provider Migration (specializing in MailChimp-to-Klaviyo moves)
- Direct Mail Postcard Campaigns
- Analytics, Analysis & Reporting
Design, Optimization & Photography
- Full Website Design
- UX/UI Design
- Conversion Rate Optimization & A/B Testing
- Product & Landing Page Design
- Banner & Hero Image Design
- Logo Development
- Shopify & Shopify Plus Theme Customization
- HTML/CSS/Liquid Updates
- Brand Collateral (for print & web!)
- Print Catalog Design
- Styled & Silo Product Photography
Social Media & Content Management
- Facebook, Instagram, and Pinterest Strategy
- Profitable Social Media Advertising
- Target Market & Audience Research
- Brand Voice Development
- Blog Management
- Product & Website Copywriting
- Product Catalog & Site Structure Updates
- Search Engine Optimization
- Product Review Programs & Other User-Generated Content
- B2B Marketing & eCommerce Solutions
- Magento, Shopify, WooCommerce, BigCommerce, or SquareSpace Website Management
- Product Data & Digital Asset Management
- Amazon Seller Central FBM & FBA
- Datafeed Integration & Management
- Marketplace and Sales Channel Management
- Order Management, Warehousing, and Logistics
- Internal Systems & Integrations Consulting
- Staffing & Structuring Consulting
- Project Management
We believe in high-quality, high-converting websites, photography, and email campaigns for small & growing online businesses. Launching a new website or updating an existing one doesn’t have to break the bank! Let us help you build a lasting and competitive online brand.
Need eCommerce Photography?
Beautiful photography sells more products.
But professional product photography can be costly and hard to obtain. We’re here to help! Our photography business, Simply Styled Photos, specializes in affordable photography for your website, email campaigns, and social media channels.
What we do:
- Take beautifully lit, consistent, color-correct product silhouette photos on white for your website, Amazon, and other marketplaces.
- Capture multiple angles, product combinations, and important product details.
- Style simple, eye-catching photos perfect for web banners, social media, email, and more.
- Deliver finished files in high resolution, ready for web and sized to your specifications.
How it works:
- Send us mock-ups, sample photos, or competitor examples to help us achieve the look you need for your website & marketing.
- Ship us your products!
- We’ll photograph them, sending over previews as we go.
- Once completed, we’ll send everything you need to use your new photos on web, social media, email & more!
What is a “simply styled” photo?
In the simplest terms, it’s an image showing your product in context, bringing it to life for your customer.
While every product needs a standard photo on white, our simply styled photos add props, backgrounds, styling, and setting to create lovely photos that excite shoppers and are perfect for email marketing, web banners, and social media. Learn more at our sister company, SimplyStyledPhotos.com.
Technology We Love
Why choose BrightStar?
We grow small businesses.
We’re a lightweight team that believes in bringing a high-quality agency approach at a more budget-friendly investment. We know that small & growing businesses need to achieve profitable, sustainable growth through smart marketing & design.
We’ve got targeted experience.
We love small businesses and we love eCommerce. And our experience shows that! We’ve worked with a range of brands, from those just launching their first website to multimillion-dollar brands seeking new revenue opportunities.
We deliver profitable results.
With every initiative we begin, our team asks: what’s the return going to be for this project for our client? We believe in ROI-focused eCommerce and email strategies that bring in new & profitable revenue for our clients.
Projects we can help with:
- Full-service day-to-day eCommerce management
- Website design evaluation & conversion rate optimization
- Migration to Shopify or Shopify Plus
- Product catalog updates & navigation reorganization
- Migration to Klaviyo with automated email flow implementation
- Hero banner photography for web, email & social media
- Shopify custom theme updates or app installations
- Shopify Plus script creation & implementation
- New product photography on white
- Email template design updates
- Product information management strategy
- Email list clean up & maintenance
- A/B testing for your website or email marketing
- Marketing calendar creation & management
- Social media posting & integration with your eCommerce platform
- Magento site updates, imports, reporting & more
- Google Analytics set-up, review & analysis
- Facebook & Instagram advertising set-up
- Google Shopping feed creation & integration
- …and more!